Tag Archive: breakfast

  1. Brainwashing through marketing

    Leave a Comment

    As I often do, I got into a long discussion the other evening about branding and marketing. What was clear on going through the foods most marketed is how the british breakfast has changed. Gone are the eggs on toast and more and more people are being targeted to eat sugary cereals. As I told one patient the other day, look at what is not being marketed and that is what you need to eat. When was the last time you saw an advert for scrambled eggs on toast? Well of course you never have as it’s near impossible to brand or market eggs.

    The hot topic food products discussed were probiotic yoghurts and drinks, cereals, fast food chains and so called beneficial margarines. There is a kind of brainwashing going on which people need to wake up to. Going to work on a sugar-based cereal will not fill you up, protein fills you up. Eating a snack bar mid morning will not make you lose weight because it is full of sugar, and will leave you starving. A probiotic yoghurt is so low in good bacteria that it will not magically make your IBS disappear. Apart from anything these products are expensive. A large bag of jumbo oats lasts twice as long as a packet of cereal.

    GPs are still shocked when I tell my patients that a scrape of organic butter will not kill you. Fat is not the enemy remember. During the recession the media kept banging on about the second world war which frankly I found quite irritating but diet-wise they had it spot on. Hardly any sugar was eaten and of course processed foods had barely got off the ground. Butter was eaten and exercise was taken.

    Just stop a minute when you are next shopping and ask yourself what is it that you are buying, and is it really good for your health or has someone told you it is so……

  2. Kelloggs Krave – a new brand of cereal is unleashed

    Leave a Comment

    Looking at the ingredients of the new Kelloggs Krave (see below), I still think these cereals are too full of sugar. This particular one does not have the glucose fructose syrup but is still not good for those children who are sensitive to grain and dairy, and lactose. More and more children are being diagnosed with ADHD and learning difficulties and sending them to school on sugar is not the greatest idea. A protein breakfast with carbohydrate or porridge would give even blood sugar control throughout the morning.

    Cereal Flours (Oat, Rice & Wheat), Sugar, Vegetable Oil, Hazelnut (4%), Chocolate (4%) (Sugar, Cocoa Mass, Fat Reduced Cocoa Powder, Flavouring), Fat Reduced Cocoa Powder, Skimmed Milk Powder, Lactose (from milk), Salt, Almonds, Colour (Carotenes, Annatto), Emulsifier (Sunflower Lecithin), Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

  3. Dispatches on cereals, probiotics, and sugar

    Leave a Comment

    The wonderful Dispatches on Channel 4 last night put breakfast right under the spotlight. A much needed documentary into the marketing hype around breakfast cereals and probiotic drinks. As some of you are aware I drone on and on about the high sugar content in cereals and the lack of scientific research into probiotic drinks. Many of my patients have thought that sitting down to cereal each morning was a good thing, but the high sugar content even in adults can have a roller coaster effect on the blood sugar – and we don’t want that in children either. Always READ THE LABELS. Even the plainest looking cereals can be packed full of glucose-fructose syrup. A protein based breakfast like scrambled eggs on toast or good old fashioned oats, or fruit and live yoghurt is a good way to start the day. As for probiotic drinks, I think they are a total waste of money. Real probiotics and prebiotics come from a good diet, live yoghurt, garlic, onions, leeks etc and if you feel you need a supplement then see my newsletter/blog on what to buy. The probiotic drinks themselves have even more sugar in them, so many people are sitting down to a sugar based breakfast – if thats what you want – just have a bar of chocolate instead!!!