Tag Archive: cereal

  1. Kelloggs Krave – a new brand of cereal is unleashed

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    Looking at the ingredients of the new Kelloggs Krave (see below), I still think these cereals are too full of sugar. This particular one does not have the glucose fructose syrup but is still not good for those children who are sensitive to grain and dairy, and lactose. More and more children are being diagnosed with ADHD and learning difficulties and sending them to school on sugar is not the greatest idea. A protein breakfast with carbohydrate or porridge would give even blood sugar control throughout the morning.

    Cereal Flours (Oat, Rice & Wheat), Sugar, Vegetable Oil, Hazelnut (4%), Chocolate (4%) (Sugar, Cocoa Mass, Fat Reduced Cocoa Powder, Flavouring), Fat Reduced Cocoa Powder, Skimmed Milk Powder, Lactose (from milk), Salt, Almonds, Colour (Carotenes, Annatto), Emulsifier (Sunflower Lecithin), Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

  2. Dispatches on cereals, probiotics, and sugar

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    The wonderful Dispatches on Channel 4 last night put breakfast right under the spotlight. A much needed documentary into the marketing hype around breakfast cereals and probiotic drinks. As some of you are aware I drone on and on about the high sugar content in cereals and the lack of scientific research into probiotic drinks. Many of my patients have thought that sitting down to cereal each morning was a good thing, but the high sugar content even in adults can have a roller coaster effect on the blood sugar – and we don’t want that in children either. Always READ THE LABELS. Even the plainest looking cereals can be packed full of glucose-fructose syrup. A protein based breakfast like scrambled eggs on toast or good old fashioned oats, or fruit and live yoghurt is a good way to start the day. As for probiotic drinks, I think they are a total waste of money. Real probiotics and prebiotics come from a good diet, live yoghurt, garlic, onions, leeks etc and if you feel you need a supplement then see my newsletter/blog on what to buy. The probiotic drinks themselves have even more sugar in them, so many people are sitting down to a sugar based breakfast – if thats what you want – just have a bar of chocolate instead!!!