As I often do, I got into a long discussion the other evening about branding and marketing. What was clear on going through the foods most marketed is how the british breakfast has changed. Gone are the eggs on toast and more and more people are being targeted to eat sugary cereals. As I told one patient the other day, look at what is not being marketed and that is what you need to eat. When was the last time you saw an advert for scrambled eggs on toast? Well of course you never have as it’s near impossible to brand or market eggs.
The hot topic food products discussed were probiotic yoghurts and drinks, cereals, fast food chains and so called beneficial margarines. There is a kind of brainwashing going on which people need to wake up to. Going to work on a sugar-based cereal will not fill you up, protein fills you up. Eating a snack bar mid morning will not make you lose weight because it is full of sugar, and will leave you starving. A probiotic yoghurt is so low in good bacteria that it will not magically make your IBS disappear. Apart from anything these products are expensive. A large bag of jumbo oats lasts twice as long as a packet of cereal.
GPs are still shocked when I tell my patients that a scrape of organic butter will not kill you. Fat is not the enemy remember. During the recession the media kept banging on about the second world war which frankly I found quite irritating but diet-wise they had it spot on. Hardly any sugar was eaten and of course processed foods had barely got off the ground. Butter was eaten and exercise was taken.
Just stop a minute when you are next shopping and ask yourself what is it that you are buying, and is it really good for your health or has someone told you it is so……